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Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising.
| Author | V.S. Padmanabhan, H.S. Murthy |
| Publisher | Ane Books Pvt. Ltd. |
| Language | English |
| Binding Type | Hardcover |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9789384726560 |
| SKU | BK 0198527 |
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