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Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer.
| Author | S. H. H. Kazmi, Satish K. Batra |
| Publisher | Excel Books |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9788174466396 |
| SKU | BK 0012608 |
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