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Description
All living beings communicate with each other and some of the non-living beings (organisations) are enabled to communicate among themselves and between them and living beings with the help of information and communication technology devices. Globalisation and information technology have brought paradigm shifts in the pattern and frequency of communication in addition to making the concept of ?global village? meaningful. Thus, real-time communication has reduced the distance among countries. Communication plays a vital role in business organisations. Business organisations, particularly virtual organisations and their stakeholders, function in a close knit and highly collaborated environment with the help of the threads of communication network. Efficient communication networks prevent possible failure situations and events by feeding the data and information forward and help in making a business proposal a reality. Communication as a part of soft skills enriches the personalities of budding managers, who in turn contribute to the success of a business even during the early stages of their careers. In addition, communication skills enable the students to acquire dynamism and self?confidence in facing various business and life lifting situations.
Additional Info
| Author | B. Anitha Kumar, P. Subba Rao |
| Publisher | Himalaya Publishing House |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| ISBN13 | 9789358408058 |
| SKU | BK 0183687 |
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