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Book cover number 1 for Business Research Methods written by Donald R. Cooper, Pamela S. Schindler, J. K. Sharma published by McGraw Hill Education Private Limited

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Binding: Paper Back

Publisher: McGraw Hill Education Private Limited

Language: English

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Description

We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.

Additional Info
Author Donald R. Cooper, Pamela S. Schindler, J. K. Sharma
Publisher McGraw Hill Education Private Limited
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Marketing, Management
ISBN13 9789353161194
SKU BK 0039759

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