Cart
Sign In
Fast Delivery
Multiple courier options
Rs.356
Rs. 475
25% OFF
Inclusive all taxes
This Product is out of stock
Description
This comprehensive yet concise textbook covers both the theory and practice of business-to-business (b2b) marketing in a globalised world from a European perspective.
It combines multiple approaches to b2b marketing theory with up-to-date international examples, thereby making the text valuable for faculty and students worldwide. This textbook is relevant to all students taking a university module in b2b marketing at undergraduate or postgraduate levels.
New to this edition:
· More coverage of digital marketing and social media in relation to b2b
· More coverage of issues relating to sustainability and corporate social responsibility
· More visual features and an update of the ‘b2b Snapshots’
· New international examples and case studies including Zara, eBay, DHL, LinkedIn and the horsemeat scandal
Additional Info
| Author | Ross Brennan, Louise E Canning, Raymond McDowell |
| Publisher | Sage Publications |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9789386062734 |
| SKU | BK 0039863 |
You may also be interested in
Drabbo Ebong Drabbo Muller Bybosthapona Semester 5 B. Com (CCF 2022)
Buddhadeb Chandra
Rs. 300
Rs. 255
15% OFF
Company Ayener Ruprekha : Company Law C. U. Semester 5 (NEP)
Biswajit Bhadra
Rs. 280
Rs. 238
15% OFF
Replacement
Within 15 Days
Secure Payment
100% Secure Payment
24/7 Support
Within 1 Business Day
