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Book cover number 1 for CB (Consumer Behavior) written by Barry J. Babin published by Cengage Learning India Private Limited

CB (Consumer Behavior)

Barry J. Babin

Rs.876

Rs. 1,095

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Binding: Paper Back

Publisher: Cengage Learning India Private Limited

Language: English

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Description

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris? CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

Additional Info
Author Barry J. Babin
Publisher Cengage Learning India Private Limited
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Management
ISBN13 9789355738493
SKU BK 0154794

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