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Book cover number 1 for Consumer Behaviour (Text And Cases) written by Satish K. Batra, S. H. H. Kazmi published by Excel Books

Consumer Behaviour (Text And Cases)

Satish K. Batra

S. H. H. Kazmi

Rs.760

Rs. 950

20% OFF

Inclusive all taxes

Binding: Paper Back

Publisher: Excel Books

Language: English

This Product is out of stock

Description

All of us are consumers who live in a society. The primary goal of marketing is to change consumer behaviour in a desired direction. This book makes an effort to provide an explanation for why consumers of various goods and services act in the manner that they do.

Additional Info
Author Satish K. Batra, S. H. H. Kazmi
Publisher Excel Books
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Management
ISBN13 9788174466440
SKU BK 0139427

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