Cart
Sign In
Fast Delivery
Multiple courier options
Rs.13
Rs. 16
20% OFF
Inclusive all taxes
This Product is out of stock
Description
'Excellent concept for a book. I intend to use a number of the articles as seminar material. Length of articles is ideal for one-hour seminars.' - Ruth Murphy, University of North London 'This is a really interesting; up-to-date publication. It enlightened me, and I have already quoted it in my work in publications! I have no hesitation in recommending this book to my colleagues for course adoption.' - Patrick McCole, University of Ulster 'Excellent coverage of current key issues and well illustrated with examples.' - J.W. Cross, Southampton Institute 'This is an excellent text for students to use to gain an insight into the practical application of marketing theory.' - P Cowell, University College, Warrington 'Nice readable articles, well presented and up-to-date.' - E Gilhooly, University of Wales, Cardiff
Additional Info
| Author | Martin Evans, Luiz Moutinho |
| Publisher | Palgrave Macmillan |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9780333677742 |
| SKU | BK 0202882 |
You may also be interested in
Drabbo Ebong Drabbo Muller Bybosthapona Semester 5 B. Com (CCF 2022)
Buddhadeb Chandra
Rs. 300
Rs. 255
15% OFF
Company Ayener Ruprekha : Company Law C. U. Semester 5 (NEP)
Biswajit Bhadra
Rs. 280
Rs. 238
15% OFF
Replacement
Within 15 Days
Secure Payment
100% Secure Payment
24/7 Support
Within 1 Business Day
