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Customer Relationship Management : An AI Driven Approach
Anjali Kausik
Rs.608
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Description
In today's fast-evolving business environment, customer relationships are more important than ever, and Customer Relationship Management?An AI-driven Approach provides the essential roadmap for navigating this dynamic landscape. This comprehensive guide bridges traditional CRM methods with AI technologies, showing how AI technologies like machine learning, predictive analytics, and automation can transform customer engagement and streamline operations. Through detailed discussions on CRM fundamentals, the role of AI in driving marketing, sales, and customer service, and the importance of effective data management, this book offers practical insights backed by real-world examples and case studies. Special emphasis is given to the Indian market, exploring how businesses are leveraging AI to meet local challenges. This is an invaluable resource for professionals and academics looking to understand and apply AI-driven CRM strategies to stay ahead in today's competitive market.
Additional Info
| Author | Anjali Kausik |
| Publisher | Wiley India Pvt. Ltd. |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Management |
| ISBN13 | 9789363869943 |
| SKU | BK 0205282 |
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