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Book cover number 1 for Customer Relationship Management written by M. V. Kulkarni published by Everest Publishing House

Customer Relationship Management

M. V. Kulkarni

Rs.278

Rs. 327

15% OFF

Inclusive all taxes

Binding: Paper Back

Publisher: Everest Publishing House

Language: English

This Product is out of stock

Description

1.Introduction To Customer Relationship Marketing, Conceptual Foundation ,Evolution And Significance 2.Crm For Services Vs Crm In Consumer Markets 3.Buyer-Seller Relationships 4.Crm In Mass Markets, Crm And Marketing Strategy 5.Crm And Distribution Channels 6.Role Of Information Technology In Building, Maintaining And Enhancing Relationships 7.Customer Profitability Design And Analysis 8.Case Study Bank

Additional Info
Author M. V. Kulkarni
Publisher Everest Publishing House
Language English
Binding Type Paper Back
Main Category Commerce & Business
Sub Category Management
SKU BK 0164906

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