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Description
In an era shaped by data, disruption, and digital acceleration, Digital Marketing: Tools, Techniques, and Trends is your trusted guide to navigating and mastering the dynamic world of digital marketing. Written by experienced educators with extensive training and consulting experience, this book strikes a powerful balance between foundational theory and practical application. From SEO, social media, influencer, and email marketing to AI-powered campaigns, marketing automation, Google Analytics 4, and digital laws and compliance, it covers everything a modern marketer needs to thrive. The book brings concepts to life through strategic frameworks, real-world cases, hands-on assignments, platform-specific tips, and detailed analytics walkthroughs, accompanied by online learning resources for classroom and self-paced learning. Whether you're a student or professional, it offers a clear path through the platforms, tools, and metrics that define marketing today?more than a textbook, it's a companion that helps you think critically, act strategically, and lead confidently in the digital age.
Additional Info
| Author | Rishi Dwesar, Ankit Kesharwani |
| Publisher | Wiley India Pvt. Ltd. |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9789370607385 |
| SKU | BK 0206715 |
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