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Fundamentals of Marketing Skills is a practical and insightful guide tailored for final-year hotel management students. This book bridges core marketing concepts with real-world hospitality applications, equipping future professionals with the essential skills needed to thrive in a competitive service industry. From consumer behavior to digital marketing strategies, this comprehensive resource lays a strong foundation for effective marketing in the dynamic world of hospitality.
| Author | Pramod Sahni |
| Publisher | Notion Press |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9798900071336 |
| SKU | BK 0207067 |
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