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IIM Ahmedabad Business Book : Customer in the Boardroom : Crafting Customer-Based Business Strategy
Rama Bijapurkar
Rs.279
Rs. 399
30% OFF
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Description
The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.
Additional Info
| Author | Rama Bijapurkar |
| Publisher | Penguin Business |
| Language | English |
| Binding Type | Paper Back |
| Non Fiction | Business & Economics |
| ISBN13 | 9780143461302 |
| SKU | BK 0145624 |
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