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Intelligent Marketing : Employing New-Age Technologies
V. Kumar
Rs.371
Rs. 495
25% OFF
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Description
Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others Miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
Additional Info
| Author | V. Kumar |
| Publisher | Sage Publications |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Engineering |
| Sub Category | Management, Marketing |
| ISBN13 | 9789353887094 |
| SKU | BK 0098492 |
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