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International Business : Text And Cases
Francis Cherunilam
Rs.767
Rs. 1,095
30% OFF
Inclusive all taxes
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Description
Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant features is the profuse references to Indian contexts and examples. NEW TO THE EDITION ? The seventh edition of the book is characterised by: ? Restructuring of the contents making it concise ? Revision of data and illustrations ? Addition of latest information and revisions in the chapters, wherever necessary ? Introduction of two new case studies on ?Globalization of Pop Culture? and ?Trials, Tribulations and Triumphs of P&G?, besides updating the remaining cases
Additional Info
| Author | Francis Cherunilam |
| Publisher | PHI Learning Private Limited |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| ISBN13 | 9789354439780 |
| SKU | BK 0190041 |
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