Cart
Sign In
Fast Delivery
Multiple courier options
International Marketing (Text And Cases)
Francis Cherunilam
Rs.300
Rs. 375
20% OFF
Inclusive all taxes
This Product is out of stock
Description
The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective. The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc. CONTENTS - 1. International Marketing: An Introduction 2. International Marketing Environment 3. MNCs and International Business 4. International Marketing Intelligence 5. Market Selection 6. Market Entry Strategies 7. International Organisation 8. Market Coverage Strategies 9. International Product Decisions 10. International Pricing 11. International Distribution 12. International Promotion 13. Export Finance 14. Export Risk Insurance 15. Quality Control and Pre-Shipment Inspection 16. Trade in Services 17. Technological Developments and International Marketing 18. International Negotiations 19. Trade Policy and Regulation of India 20. Export Promotion 21. Trade And Bop of India 22. Export Procedures and Documents 23. Some Issues In International Business
Additional Info
| Author | Francis Cherunilam |
| Publisher | Himalaya Publishing House |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9789352621064 |
| SKU | BK 0127999 |
You may also be interested in
Drabbo Ebong Drabbo Muller Bybosthapona Semester 5 B. Com (CCF 2022)
Buddhadeb Chandra
Rs. 300
Rs. 255
15% OFF
Company Ayener Ruprekha : Company Law C. U. Semester 5 (NEP)
Biswajit Bhadra
Rs. 280
Rs. 238
15% OFF
Replacement
Within 15 Days
Secure Payment
100% Secure Payment
24/7 Support
Within 1 Business Day
