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International Trade And Export Management
Francis Cherunilam
Rs.593
Rs. 698
15% OFF
Inclusive all taxes
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Description
International trade plays a very important role in the economic development and sustenance of most of the nations. The fact that international trade grows much faster than the world output implies that for many a dynamic enterprise, the potential market is not confined to the national frontiers. And for a good number of companies, the overseas market is not a secondary market but the primary market. The large and expanding world market often offers greater growth-and profit opportunities than the domestic market. No wonder, the multinational enterprises have been growing fantastically and dominate many sectors of the international market. For many small and medium size enterprises too, the overseas market is very important. This book is intended to provide in one volume various theoretical and managerial aspects of international marketing. The book is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of export management. Special attention has been devoted to presenting the subject matter in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India's foreign trade and commercial policy, including regulation of foreign trade. Part IV presents some cases.
Additional Info
| Author | Francis Cherunilam |
| Publisher | Himalaya Publishing House |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Management |
| ISBN13 | 9789356938885 |
| SKU | BK 0167223 |
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