Cart
Sign In
Fast Delivery
Multiple courier options
Made In Future : A Story Of Marketing, Media & Content For Our Times
Prashant Kumar
Rs.349
Rs. 499
30% OFF
Inclusive all taxes
This Product is out of stock
Description
Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.
Additional Info
| Author | Prashant Kumar |
| Publisher | Penguin Books |
| Language | English |
| Binding Type | Hardcover |
| Non Fiction | Business & Economics |
| Indian Author | Yes |
| ISBN13 | 9780670096244 |
| SKU | BK 0116319 |
You may also be interested in
Mind Management, Not Time Management : Productivity When Creativity Matters
David Kadavy
Rs. 499
Rs. 349
30% OFF
From Pessimism To Promise : Lessons From The Global South On Designing Inclusive Tech
Payal Arora
Rs. 399
Rs. 279
30% OFF
Enter Prompt : Navigating AI In The World's Largest Democracy
Sidharth Sreekumar
Rs. 499
Rs. 349
30% OFF
Replacement
Within 15 Days
Secure Payment
100% Secure Payment
24/7 Support
Within 1 Business Day
