Cart
Sign In
Fast Delivery
Multiple courier options
Marketing Strategy & Management
Diane M. Phillips
Rs.4,662
Rs. 5,828
20% OFF
Inclusive all taxes
This Product is out of stock
Description
Marketing Strategy & Management provides students with a thorough, step-by-step exploration and grounding in marketing strategy concepts, processes, and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement.
Additional Info
| Author | Diane M. Phillips |
| Publisher | Sage Publications |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Management, Marketing |
| ISBN13 | 9781529778557 |
| SKU | BK 0180915 |
You may also be interested in
Drabbo Ebong Drabbo Muller Bybosthapona Semester 5 B. Com (CCF 2022)
Buddhadeb Chandra
Rs. 300
Rs. 255
15% OFF
Company Ayener Ruprekha : Company Law C. U. Semester 5 (NEP)
Biswajit Bhadra
Rs. 280
Rs. 238
15% OFF
Replacement
Within 15 Days
Secure Payment
100% Secure Payment
24/7 Support
Within 1 Business Day
