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Mcquail's Mass Communication Theory
Denis Mcquail
Rs.821
Rs. 1,095
25% OFF
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Description
McQuail`s Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debates. The sixth edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.
Additional Info
| Author | Denis Mcquail |
| Publisher | Sage Publications |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Art & Humanities |
| Sub Category | Journalism & Mass Communication |
| ISBN13 | 9788132105794 |
| SKU | BK 0015222 |
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