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New Age Public Relations
Subir Ghosh
Rs.723
Rs. 850
15% OFF
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Description
The incredible social, economic, technological and political upheaval during the past three decades (1991-2020) called for a new book to portray the tinge and tone of the state-of-the-art public relations. The book updates public relations practice to the 21st to include new topics like theories and models of public relations, social media, CSR, social marketing, event management and sponsorship. From this angle, the book The New Age Public relations bridges the gap between the two centuries. The book is intended to take the fog out of public relations. Anybody who considers himself to be somebody offers his idea of public relations at the drop of a hat. The problem has been further compounded by quacks who masquerade as public relations experts. Few care to study the true nature of the art. Those who do are surprised to find, it is not quite what they thought it was. A notable feature of the book is the witty references and numerous anecdotes and case studies in the Indian context to relieve the monotony of theoretical discourses.
Additional Info
| Author | Subir Ghosh |
| Publisher | Sahitya Samsad |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Art & Humanities |
| Sub Category | Sociology |
| ISBN13 | 9788195846931 |
| SKU | BK 0170130 |
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