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Description
"Pharmaceutical Marketing Management" is a comprehensive guide to navigating the complex world of pharmaceutical marketing in India and other growth markets. With a focus on the unique challenges and opportunities in this industry, this book offers a strategic approach to marketing, covering key topics such as market analysis, product decisions, promotion, marketing channels, pricing, and emerging concepts in marketing. Designed for students pursuing B.Pharm, the book provides a well-structured syllabus in line with the Pharmacy Council of India's requirements. It offers a deep dive into the fundamental concepts of marketing, including the distinction between marketing and selling, the marketing environment, and consumer behavior analysis.
Additional Info
| Author | Bhavna Kumar, Abhijeet Ojha, Anuj Nautiyal |
| Publisher | PharmaMed Press |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Medical |
| ISBN13 | 9789395039710 |
| SKU | BK 0204956 |
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