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Retail Management
Suja R. Nair
Rs.616
Rs. 725
15% OFF
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Description
The dynamics in the retailing landscape can be attributed to the technological changes in this digitalised age and its effect is visible on the evolving consumer behaviours. Organisations have been forced to integrate new tools of technology into their retailing processes, and also build up competitiveness. While earlier retailers were in the driver's seat, today, technology and digitalisation have empowered customers who can choose from the plethora of shopping options available in different retail forms and formats. This changed scenario is highly challenging for retailers; requiring them to adopt suitable new business models and retailing processes that attract customers towards their stores. This second edition of Retail Management which comprises of sixteen chapters is an attempt to examine the different facets of retail management process that could help to attract customers to stores, and in providing them seamless shopping experiences.
Additional Info
| Author | Suja R. Nair |
| Publisher | Himalaya Publishing House |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Management |
| ISBN13 | 9789354956171 |
| SKU | BK 0167226 |
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