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Sales And Distribution Management : Decisions, Strategies, And Cases
Richard R. Still
Edward W. Cundiff
Norman A. P. Govoni
Sandeep Puri
Rs.638
Rs. 850
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Description
The seventh edition of the book builds on the strengths of the sixth edition ? which was aimed toward accomplishing three objectives ? To delineate the areas in which sales managers make decisions; To analyze decision alternatives and criteria in these areas; and To provide cases as real-world illustrations of decision situations. These objectives will be accomplished if readers understand the sales manager?s functions in diverse circumstances. This edition focuses on post-pandemic sales and distribution management. The main perspective is that of the sales executive as a participant in the marketing management team. Sales managers participate in and sometimes are primarily or jointly accountable for formulating strategies for the product line, pricing, physical distribution
Additional Info
| Author | Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni, Sandeep Puri |
| Publisher | Pearson Education |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Management |
| ISBN13 | 9789361593994 |
| SKU | BK 0175289 |
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