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This edition of the widely adopted volume applies a management approach to an analysis of the sales executive's job, the duties and responsibilities involved, and the planning and implementation of sales and marketing programmes.
| Author | Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni |
| Publisher | Pearson Education |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing, Management |
| ISBN13 | 9788131710890 |
| SKU | BK 0001569 |
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