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The Business Of Tourism : Concepts And Strategies
A. K. Bhatia
Rs.320
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Description
Examining one of the world's most important and fastest growing economic sectors, this guide explains the complex tourism phenomenon in its various manifestations. Exploring the subject from a variety of disciplines?such as economics, psychology, sociology, and geography?the study also analyzes new facets of tourism, including marketing and management, special-interest tourism, travel legislation, and business travel. Featured case studies also provide a global perspective of the tourism industry.
Additional Info
| Author | A. K. Bhatia |
| Publisher | Sterling Publishers Private Limited |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| ISBN13 | 9788120731189 |
| SKU | BK 0122343 |
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