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The book covers all of the important aspects of online marketing, including the areas associated with buying behavior in virtual environment, online search and online purchasing search, online advertising, web PR, online reputation management, viral marketing, social media marketing, eMarketing strategy, market research, mobile marketing, and customer relationship management.
| Author | Balaji Javeri Amin |
| Publisher | Dreamtech Press |
| Language | English |
| Binding Type | Paper Back |
| Main Category | Commerce & Business |
| Sub Category | Marketing |
| ISBN13 | 9789350043202 |
| SKU | BK 0166618 |
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