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The Rx Factor : Strategic Creativity in Pharmaceutical Marketing
Pavan Choudary
Rs.135
Rs. 150
10% OFF
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Description
The Book has received the Pharmacy Council of India Endorsement by the President. The book's initial worldwide appreciation: For the first three years since its publication, The Rx Factor stayed among the top three titles, from among 665 books on Healthcare marketing and advertising worldwide.
It has also been judged as one of the most reviewed Pharma-marketing books, has figured among the best books in its genre and even been recommended by Kip Piper- perhaps the best known Healthcare strategists in the world, who has even served as Advisor to the US Presidential committees on healthcare..
Additional Info
| Author | Pavan Choudary |
| Publisher | Wisdom Village Publications |
| Language | English |
| Binding Type | Paper Back |
| Non Fiction | Business & Economics |
| ISBN13 | 9788190655583 |
| SKU | BK 0030409 |
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