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Book cover number 1 for Value First, Then Price written by Andreas Hinterhuber, Todd C. Snelgrove published by Routledge

Value First, Then Price

Andreas Hinterhuber

Todd C. Snelgrove

Rs.3,867

Rs. 5,155

25% OFF

Inclusive all taxes

Binding: Paper Back

Publisher: Routledge

Language: English

This Product is out of stock

Description

Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

Additional Info
Author Andreas Hinterhuber, Todd C. Snelgrove
Publisher Routledge
Language English
Binding Type Paper Back
Main Category Commerce & Business
ISBN13 9781032012124
SKU BK 0180871

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