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The urban 'new India' gyms are intriguing places. While they primarily serve wealthy clients, these gleaming, modern establishments also promise career advancement for the personal trainers who work there. They strategize to climb the middle-class ladder by improving their English, 'upgrading' their dressing style, and developing a deeper understanding of the lives of their upmarket customers. Their lean, muscular bodies?as set by Bollywood?are critical to this. These bodies, which deviate from an older masculine ideal represented by pehlwani wrestlers, communicate not only (sexual) attractiveness, but also professionalism, control, and even cosmopolitanism. Trainers must find a way to break free from the toxic masculinity that dominates life in order for the gym to be a safe space for women.
| Author | Michiel Baas |
| Publisher | Context Publishers |
| Language | English |
| Binding Type | Paper Back |
| Non Fiction | Health & Fitness |
| ISBN13 | 9789395073622 |
| SKU | BK 0137154 |
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