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Book cover number 1 for How Brands Become Icons : The Principles Of Cultural Branding written by Douglas B. Holt published by Harvard Business Review Press

How Brands Become Icons : The Principles Of Cultural Branding

Douglas B. Holt

Rs.2,099

Rs. 2,999

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Binding: Paper Back

Publisher: Harvard Business Review Press

Language: English

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Description

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

Additional Info
Author Douglas B. Holt
Publisher Harvard Business Review Press
Language English
Binding Type Paper Back
Non Fiction Self Help & Motivation
ISBN13 9781578517749
SKU BK 0206394

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