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Book cover number 1 for Super Stimulated written by Nicklas Brendborg published by Hodder & Stoughton Ltd.

Super Stimulated

Nicklas Brendborg

Rs.489

Rs. 699

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Binding: Paper Back

Publisher: Hodder & Stoughton Ltd.

Language: English

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Description

Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.

Additional Info
Author Nicklas Brendborg
Publisher Hodder & Stoughton Ltd.
Language English
Binding Type Paper Back
Non Fiction Self Help & Motivation
ISBN13 9781399735155
SKU BK 0204369

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